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Fine Art Print : Oxo advertisement - Scott Antarctic expedition endorsement
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Oxo advertisement - Scott Antarctic expedition endorsement
Advertisement for Oxo as supplied to Captain Scott on his ill-fated expedition to the South Pole. The advert quotes a letter from Scott who wrote, The various preparations of Oxo have been found very useful and suitable for our camp purposes. Picture shows penguins looking curiously at an empty jar of Oxo as Scotts party ploughs onwards to their destination. Ironically, this advertisement was published in The Tatler on 27th March, just two days before Scott and remaining two members of his team died from exposure and starvation. Date: 1912
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Media ID 14251821
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Antarctic Endorsement Extract Falcon Mar17 Meat Penguin Penguins Pole Scott Supplies
20"x16" (+3" Border) Fine Art Print
Step into the past with our exclusive Media Storehouse Fine Art Print of the historic Oxo advertisement endorsed by Captain Robert Falcon Scott's Antarctic Expedition. This captivating print features the original advertisement as supplied to Scott, showcasing his endorsement and a heartfelt letter expressing his gratitude for the sustenance provided by Oxo during his ill-fated journey to the South Pole. A must-have for history buffs, art collectors, or anyone with an appreciation for the heroic age of exploration. Rights Managed through Mary Evans Prints Online.
20x16 image printed on 26x22 Fine Art Rag Paper with 3" (76mm) white border. Our Fine Art Prints are printed on 300gsm 100% acid free, PH neutral paper with archival properties. This printing method is used by museums and art collections to exhibit photographs and art reproductions.
Our fine art prints are high-quality prints made using a paper called Photo Rag. This 100% cotton rag fibre paper is known for its exceptional image sharpness, rich colors, and high level of detail, making it a popular choice for professional photographers and artists. Photo rag paper is our clear recommendation for a fine art paper print. If you can afford to spend more on a higher quality paper, then Photo Rag is our clear recommendation for a fine art paper print.
Estimated Image Size (if not cropped) is 40.6cm x 50.8cm (16" x 20")
Estimated Product Size is 55.9cm x 66cm (22" x 26")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with portrait (vertical) orientation to match the source image.
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EDITORS COMMENTS
In this evocative photograph from the early 20th century, a jar of Oxo sits empty amidst the desolate landscape of the Antarctic, surrounded by curious penguins. The scene is a poignant reminder of the ill-fated Scott Antarctic Expedition of 1912, during which the British explorer and his team sought to reach the South Pole. The empty Oxo jar is a testament to the importance of this food staple in the expedition's provisions. In a letter to the Oxford Meat Extract Company, written just months before his tragic demise, Captain Robert Falcon Scott expressed his gratitude for the "various preparations of Oxo" which had proven "very useful and suitable for our camp purposes." The advertisement for Oxo, as it appeared in The Tatler on March 27, 1912, bears a quote from this letter, highlighting the product's role in the team's survival. Tragically, the advertisement was published just two days before Scott and the remaining two members of his team, Edgar Evans and Henry Bowers, succumbed to exposure and starvation. The image of penguins looking on at the empty jar adds an ironic touch to the advertisement, as these birds were a common sight in the Antarctic waters that the expedition relied on for sustenance. The enduring image of the empty Oxo jar and the penguins serves as a poignant reminder of the human endeavor to explore the unknown, and the importance of reliable provisions in the face of adversity.
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