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WW2 poster, I do wish our working hours were staggered
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WW2 poster, I do wish our working hours were staggered
WW2 poster by Fougasse, I do wish our working hours were staggered! Issued in support of the Ministry of War Transports Road Safety Campaign by The Bristol Tramways & Carriage Co Ltd. Date: 1940s
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Media ID 10940495
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Bristol Buses Fougasse Ministry Passengers Propaganda Safety Tramways
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EDITORS COMMENTS
This evocative WW2 poster, designed by the renowned British graphic artist Fougasse (Carpenter), was issued in the 1940s by The Bristol Tramways & Carriage Company in support of the Ministry of War Transport's Road Safety Campaign. The poster's title, "I do wish our working hours were staggered!", highlights the importance of road safety during wartime, when the demands of the Second World War led to increased traffic on the roads and a greater need for efficient public transportation. The image features a crowded bus stop, with passengers of various ages and backgrounds, each expressing their frustration and impatience as they wait for their buses. The disorganized scene reflects the chaos and congestion that often accompanied wartime transportation. However, the poster also conveys a sense of unity and determination, as the diverse group of passengers remains hopeful and resilient in the face of adversity. The poster's design is typical of Fougasse's distinctive style, with bold lines, simple shapes, and a clear, humorous message. The use of humor was a common tactic in WW2 propaganda, as it helped to boost morale and maintain a sense of unity among the population during difficult times. The Ministry of War Transport's Road Safety Campaign aimed to reduce accidents and improve road safety, particularly for those working in essential industries and using public transportation to get to work. The campaign emphasized the importance of following traffic rules, sharing the road, and being aware of the dangers of fatigue and distraction. This powerful and poignant poster serves as a reminder of the challenges and sacrifices made during wartime, as well as the resilience and determination of the British people in the face of adversity.
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