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WW2 poster, Don t shine your torch on the driver
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WW2 poster, Don t shine your torch on the driver
WW2 poster by Fougasse, Don t shine your torch on the driver -- shine it on yourself! Issued in support of the Ministry of War Transports Road Safety Campaign by The Bristol Tramways & Carriage Co Ltd. Date: 1940s
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Media ID 10940505
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Bristol Buses Fougasse Ministry Passengers Propaganda Safety Tramways
EDITORS COMMENTS
Don't Shine Your Torch on the Driver: Shine it on Yourself!": A Powerful WW2 Propaganda Poster by Fougasse During the tumultuous 1940s, as the world was engulfed in the flames of World War II, the British government took every measure possible to ensure the safety and efficiency of its transportation systems. One such initiative was the Ministry of War Transport's Road Safety Campaign, which aimed to reduce accidents and save lives on the country's roads. This evocative poster, titled "Don't Shine Your Torch on the Driver: Shine it on Yourself!", was created by the renowned British graphic artist and satirist, Carritt "Fougasse" Wood, and issued by The Bristol Tramways & Carriage Co Ltd in the 1940s. The poster's stark, monochromatic design and bold, direct message were intended to grab the attention of weary and distracted passengers boarding buses late at night. The image depicts a bus driver, wearing a peaked cap and holding a torch, looking back at a group of passengers huddled in the darkness. Each passenger is also holding a torch, their beams illuminating their own faces, while the driver's torch shines blankly on the empty road behind him. The caption, written in bold, white letters, urges passengers to "shine it on yourself!" The poster's simple yet effective design and powerful message served as a poignant reminder of the importance of individual responsibility during wartime. It also showcased the government's commitment to keeping the public informed and engaged in the war effort, even in the smallest of ways. Today, this iconic WW2 poster by Fougasse remains a testament to the power of graphic design and propaganda in shaping public opinion and inspiring collective action during times of crisis. It is a powerful reminder of the sacrifices and resilience of the British people during the darkest days of the 20th century.
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