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Advert for Bird's Custard, showing a serving suggestion. Date: 1943
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Advert for Bird's Custard, showing a serving suggestion. Date: 1943
Advert for Bird's Custard, showing a serving suggestion. Date: 1943
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32240394
© Illustrated London News Ltd / Mary Evans
1943 Advertisements Advertizing Adverts Creamy Custard Dessert Desserts Foods Foodstuff Foodstuffs Groceries Grocery Nineteen Serving Suggestion Suggestions Thick Custards
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This vintage print from 1943 showcases an advert for Bird's Custard, featuring a tantalizing serving suggestion that is sure to make your mouth water. In the midst of wartime rationing, this creamy and indulgent dessert was a welcome treat for many households. The thick, yellow custard is depicted in all its glory, promising a rich and satisfying taste experience.
The serving suggestion shown in the advert is simple yet enticing - a generous dollop of custard drizzled over what appears to be a warm apple pie or crumble. The contrast between the golden custard and the deep brown crust of the dessert creates an irresistible visual appeal.
In the background of the image, shelves stocked with various foodstuffs serve as a reminder of the scarcity faced during this period. Despite these challenges, Bird's Custard offered consumers a delicious and comforting option for their sweet cravings.
This nostalgic snapshot captures not only a moment in advertising history but also reflects on the enduring popularity of Bird's Custard as a beloved household staple. As we gaze upon this iconic advert from yesteryear, we are reminded of simpler times when enjoying a bowl of thick and creamy custard was considered one of life's little pleasures.
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