VISUAL DESCRIPTION
This is a vintage advertisement for Terry's Springs, featuring an illustration of James Watt (1736-1819), the famed Scottish inventor and mechanical engineer whose improvements to the steam engine were fundamental to the changes brought by the Industrial Revolution. The ad emphasizes "Research" as a core value of invention and innovation, drawing parallels between Watt's never-ending quest for efficiency and Terry's commitment to producing high-quality springs. It suggests that like Watt, who was never satisfied with his products, Terry’s also strives for increasing efficiency in their springs. The text highlights how Terry’s has been at the forefront since the appearance of the first spring 90 years ago, suggesting a long history of expertise in spring manufacturing. It mentions an avalanche of improvements and an evergrowing multitude of spring-operated mechanisms as evidence of their research-driven approach. The advertisement positions Terry’s as modern-day problem solvers akin to Watt himself, offering consultation services where "University of Springs" knowledge can help solve design issues efficiently. The tagline "Terry's got Springs" underscores their specialization in this area. At the bottom right corner is information about Herbert Terry & Sons Ltd. , located in Redditch, England with additional locations listed: London, Birmingham, and Manchester. The year marked on this advertisement is 1955 which gives us context regarding its historical time frame.

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