VISUAL DESCRIPTION
This is a vintage advertisement featuring James Watt, the inventor and mechanical engineer whose improvements to the steam engine were fundamental to the changes brought by the Industrial Revolution. The ad reads: "PIONEERS OF PROGRESS JAMES WATT had an idea. . . James Watt, mathematical instrument designer, had an idea and from that germ sprang the Age of Engineering. . . Within a few years the Steam Engine had revolutionised Iron Mines, Coal Pits and Corn Mills; James Watt's search for mechanical efficiency made possible the development of the Steam Engine as we know it today. Smith Meters, in their sphere, are constantly experimenting on improving Aircraft Precision Instruments; and of those they CHOSE to make the most difficult! A pilot—during every second of his flight—must rely upon these delicately balanced instruments to give him vital EXACT INFORMATION. SMITH METERS ARE MARCHING IN LINE WITH PROGRESS SMITH METERS LIMITED LONDON - ENGLAND" The image shows a portrait illustration of James Watt with his name prominently displayed above his head. Below him is text attributing an important innovation—the steam engine—to his ingenuity while drawing a parallel between his pioneering work and Smith Meters' commitment to precision in aircraft instrumentation. The advertisement positions Smith Meters as modern-day pioneers continuing in Watt's legacy by contributing advancements in engineering technology.

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