Home > Popular Themes > Adverts
ADVERT / SANDWICH MAN 19C
Wall Art and Photo Gifts from Mary Evans Picture Library
ADVERT / SANDWICH MAN 19C
Sandwichman advertising Babes in the Wood at Drury Lane Theatre Date: late 19th century
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 20150203
© Bubblepunk
Babes Battered Boards Drury Lane Sandwich Techniques Sandwichman
FEATURES IN THESE COLLECTIONS
> Mary Evans Prints Online
> Advertising
> Mary Evans Prints Online
> New Images July 2020
EDITORS COMMENTS
This late 19th century photograph from the Mary Evans Prints Online archive presents an intriguing glimpse into the world of Victorian advertising techniques. The image features a Sandwichman, a common form of human billboard, promoting a theatrical production of "Babes in the Wood" at the renowned Drury Lane Theatre. The Sandwichman, dressed in tattered clothes and wearing a battered hat, holds a large advertising board sandwich-style between his arms. The board is adorned with vibrant posters, each one promoting the upcoming performance of "Babes in the Wood." Smoke from a pipe clenched between his teeth adds an authentic, gritty touch to the scene. The Sandwichman's expression is intense and focused, as if he is determined to capture the attention of every passerby. His presence on the crowded streets would have been impossible to ignore, making him an effective advertising tool in the era before mass media. The use of human billboards, such as the Sandwichman, was a popular advertising technique during the 19th century. These individuals, often dressed in eye-catching costumes or wearing distinctive uniforms, would carry large boards bearing advertisements for various products or services. The Sandwichman's method of advertising was particularly effective for theatrical productions, as the ephemeral nature of theatre posters required frequent replacements and widespread distribution. This photograph offers a fascinating glimpse into the past, showcasing both the ingenuity of Victorian advertising techniques and the determination of the Sandwichman to capture the attention of the public. The image also serves as a reminder of the rich history of live theatre and the enduring appeal of a captivating performance.
MADE IN THE USA
Safe Shipping with 30 Day Money Back Guarantee
FREE PERSONALISATION*
We are proud to offer a range of customisation features including Personalised Captions, Color Filters and Picture Zoom Tools
SECURE PAYMENTS
We happily accept a wide range of payment options so you can pay for the things you need in the way that is most convenient for you
* Options may vary by product and licensing agreement. Zoomed Pictures can be adjusted in the Cart.
