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Advertisement for Ronson lighters, 1931
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Advertisement for Ronson lighters, 1931
Advertisement for a range of Art Deco lighters by Ronson. Also featured in an advertisement for Perfu-Mist, " the most practical scent-spray ever designed." Date: 1931
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Media ID 14369491
© Illustrated London News Ltd/Mary Evans
1931 Advertisements Adverts Case Cases Cigarette Cigarettes Fragrance Lighter Lighters Mist Perfume Scent Spray Deco
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Step into the elegant world of the 1930s with this advertisement featuring a range of Art Deco lighters by Ronson. The sleek and stylish design of these lighters perfectly encapsulates the spirit of the era, with their streamlined shapes and metallic finishes. The advertisement also showcases the Perfu-Mist, described as "the most practical scent-spray ever designed." The perfume bottle, with its geometric patterns and bold typography, complements the lighters beautifully. The Art Deco movement, characterized by its bold geometric shapes, rich colors, and lavish ornamentation, was at the height of its popularity during the 1930s. This advertisement is a testament to the influence of this style on everyday consumer goods, from lighters to perfume bottles. The advertisement invites us to "Add a touch of distinction to your smoking accessories" with Ronson's range of lighters. The lighters come in various designs, including the "Ronsonite," "Silver Swan," and "Art Deco," each one more elegant than the last. The lighters also come in protective cases, ensuring that they are not only stylish but also practical. The Perfu-Mist, with its promise of "instant fragrance," adds an extra touch of glamour to the advertisement. The sleek design of the perfume bottle and the promise of a practical and convenient scent-spray would have appealed to consumers in the 1930s, who were looking for ways to add a touch of luxury to their everyday lives. This advertisement is a fascinating glimpse into the past, offering a glimpse into the world of consumer goods during the 1930s and the influence of the Art Deco movement on design. With its bold typography, striking visuals, and promise of elegance and practicality, this advertisement is a true representation of the spirit of the era.
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