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Tennessee highway sign, Cannon County, Tennessee, 1938. Creator: Dorothea Lange
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Tennessee highway sign, Cannon County, Tennessee, 1938. Creator: Dorothea Lange
Tennessee highway sign. Cannon County, Tennessee. ['No Advertising on State Right of Way']
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Media ID 36207806
© Heritage Art/Heritage Images
Forbidden Highway Prohibited Prohibition Road Sign Sign Tennessee United States Of America United States Office Of War Information Warning Dorothea Lange Dorothea Lange Taylor Dorothea Margaretta Nutzhorn Lange Dorothea Lee Russell Nutzhorn Dorothea Margaretta Recession Russell Lee Taylor Dorothea Lange
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EDITORS COMMENTS
This photograph, taken by renowned American photographer Dorothea Lange in 1938, captures a Tennessee highway sign in Cannon County. The sign bears the stark message, 'No Advertising on State Right of Way.' The image is a poignant reminder of the economic struggles faced by Americans during the Great Depression. Lange, a photographer for the Farm Security Administration (FSA), documented the lives of ordinary people affected by the Depression. This photograph is part of a larger body of work produced by Lange and her colleague, Russell Lee, for the Office of War Information (OWI) during the 1930s. The image is significant as it highlights the government's efforts to regulate advertising, particularly on highways, as a means of preserving the rural character of America and preventing distractions for drivers. The nitrate negative, which has since been digitized, is a testament to the historical importance of this photograph and the social and economic conditions of the time. The sign's forbidden message adds an intriguing layer of meaning to the image, inviting viewers to reflect on the role of advertising in shaping our landscapes and the ways in which governments have attempted to regulate it.
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