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The Perfume Factory A. Ralle & Co. Moscow, 1890. Creator: Anonymous. The Perfume Factory A. Ralle & Co. Moscow, 1890. Creator: Anonymous
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The Perfume Factory A. Ralle & Co. Moscow, 1890. Creator: Anonymous. The Perfume Factory A. Ralle & Co. Moscow, 1890. Creator: Anonymous
The Perfume Factory A. Ralle & Co. Moscow, 1890. Private Collection
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Media ID 36347973
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1890 Colour Lithography Communication Design Cosmetic Cosmetics Fin De Siecle Hygiene Jugendstil Marketing Modern Style Modernisme Packaging Perfume Promotion Reformstil Soap Stil Modern Stile Liberty Toilet Wiener Secession Graphic Design Poster And Graphic Design
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This image transports us back in time to the Perfume Factory A. Ralle & Co. in Moscow, circa 1890. The anonymous creator masterfully employs the Art Nouveau style, also known as Jugendstil or Stile Liberty, to showcase the allure and sophistication of the perfume industry during the fin de siècle era. The color lithography technique brings the poster to life, with its vibrant hues and intricate details. The poster promotes a sense of modernity and health through the use of clean lines, geometric shapes, and an emphasis on hygiene. The perfume bottles and soaps are artfully arranged, their labels boasting elegant typography and ornate designs. The factory's facade, with its tall, arched windows and intricate decorative elements, exudes an air of opulence and luxury. The Perfume Factory A. Ralle & Co. was a pioneer in its field, using the latest marketing strategies to promote its products. This poster, with its striking design and effective communication, would have been a powerful tool in attracting customers and establishing the brand's reputation. The influence of the Wiener Secession and the Reformstil movement can be seen in the poster's modern style and emphasis on aesthetics. Today, this poster serves as a reminder of the rich history of advertising and graphic design, and the role that the perfume industry played in shaping our cultural landscape during the late 19th century. The Perfume Factory A. Ralle & Co. may no longer exist, but its legacy lives on through images like this, which continue to captivate and inspire.
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