Advert for Allcocks Plasters for aches and pains WWI
Wall Art and Photo Gifts from Mary Evans Picture Library
Advert for Allcocks Plasters for aches and pains WWI
Allcocks Plasters for pain relief, backache, rheumatism, lumbago and any local pain.
1916
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14116023
© Mary Evans Picture Library
Doctor Lumbago Pain Patch Patches Pill Pills Plaster Plasters Quack Rheumatism Strengthen Weak Aches Allcock Backache Brandreth
EDITORS COMMENTS
This evocative advertisement for Allcocks Plasters, dating back to 1916, offers relief to those suffering from aches and pains during the tumultuous period of the First World War. The image features a quirky, mustachioed doctor, donning a military uniform and holding a cane, exuding an air of authority and empathy towards those enduring discomfort. The text above his head reads, "Allcocks Plasters for Pain Relief," with a list of afflictions below, including backache, rheumatism, and lumbago. The doctor's hand reaches out to display a patch from the Allcocks Plasters range, which is conveniently shaped to fit various parts of the body. The accompanying text assures potential customers that these plasters will not only alleviate their pain but also help to strengthen weak muscles. The advertisement's design is simple yet effective, employing a bold, red and black color palette to grab the reader's attention. The use of the doctor's image adds a sense of trust and reliability, making it an appealing choice for those seeking pain relief during the challenging times of the war. This advertisement is a fascinating glimpse into the past, showcasing the ingenuity of advertising during the early 20th century. The use of a doctor, combined with the promise of pain relief, would have resonated with the population, many of whom would have been dealing with the physical and emotional strains of the war.
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