Trade Card Collection

A Postman in Germany delivering a letter, late 19th century (colour litho)
488635 A Postman in Germany delivering a letter, late 19th century (colour litho) by French School, (19th century); Private Collection; (add.info)

An Advertisement For Wills Coffee House c. 1700, (1944). Creator: Unknown
An Advertisement For Wills Coffee House c.1700, (1944). A trade card advertising Wills Best Coffee Powder at Manwarings Coffee House in Falcon Court over against St Dunstans Church in Fleet Street

Bulgarian, from Worlds Smokers series (N33) for Allen & Ginter Cigarettes, 1888

TRADE CARD: ENGLAND. Trade card for Samuel Neeles engraving shop in the Strand, London. Line engraving, late 18th century

SEWING MACHINE AD, c1880. American merchants trade card, c1880, for Crown Sewing Machines & Florence Oil Stoves

Perfumers, Sangwine, trade card (engraving)
983967 Perfumers, Sangwine, trade card (engraving) by English School, (18th century); Private Collection; (add.info.: Perfumers, Sangwine, trade card.); Look and Learn / Peter Jackson Collection

Henry Darwin tailors shop, Birmingham, 19th century. Artist: T Underwood
Henry Darwin tailors shop, Birmingham, 19th century

THREAD TRADE CARD, c1880. Willimantic Thread. American merchants trade card, c1880

TRADE CARD, c1880. Cluett & Sons, Troy and Albany, New York. American merchants trade card, c1880

The Wawona Tree, 1901 (colour litho)
473487 The Wawona Tree, 1901 (colour litho) by European School, (20th century); Private Collection; (add.info.: The Wawona Tree, also known as Wawona Tunnel Tree)

Royal Oak near Schattenhofen, Bavaria, Germany, 1901 (colour litho)
473485 Royal Oak near Schattenhofen, Bavaria, Germany, 1901 (colour litho) by European School, (20th century); Private Collection; (add.info)

Giant Sinuous Pine tree and its root, at Bendestorf, near Hanover, Germany, 1901 (colour litho)
473478 Giant Sinuous Pine tree and its root, at Bendestorf, near Hanover, Germany, 1901 (colour litho) by European School

Spirit worship in Burma (Myanmar), 1909 (colour litho)
473642 Spirit worship in Burma (Myanmar), 1909 (colour litho) by European School, (20th century); Private Collection; (add.info.: from a series of illustrations of life in Burma (Myanmar)

The Bird dance in Burma (Myanmar), 1909 (colour litho)
473638 The Bird dance in Burma (Myanmar), 1909 (colour litho) by European School, (20th century); Private Collection; (add.info)

The Harbour at Saigon, Annam (Vietnam), 1907 (colour litho)
488360 The Harbour at Saigon, Annam (Vietnam), 1907 (colour litho) by European School (20th century); Private Collection; (add.info.: at the time of the manufacture of this card)

Dragon Tree at Orotava, Tenerife, 1901 (colour litho)
473486 Dragon Tree at Orotava, Tenerife, 1901 (colour litho) by European School, (20th century); Private Collection; (add.info.: The Dragon Tree (Dracaena Draco) gets its name from its red sap

Giant Fig Tree at Anna Maria Bay, Nuku Hiva, Marquesas Islands, 1901 (colour litho)
473482 Giant Fig Tree at Anna Maria Bay, Nuku Hiva, Marquesas Islands, 1901 (colour litho) by European School, (20th century); Private Collection; (add.info)

A Market in Burma (Myanmar), 1909 (colour litho)
473641 A Market in Burma (Myanmar), 1909 (colour litho) by European School, (20th century); Private Collection; (add.info.: from a series of illustrations of life in Burma (Myanmar)

The art of making tattoos in the Kachin State of Burma (Myanmar), 1909 (colour litho)
473639 The art of making tattoos in the Kachin State of Burma (Myanmar), 1909 (colour litho) by European School, (20th century); Private Collection; (add.info)

Fishermen opposite a temple on the banks of the Song Hương (Perfume River), near Hue, Annam (Vietnam)
473492 Fishermen opposite a temple on the banks of the Song Hương (Perfume River), near Hue, Annam (Vietnam), 1907 (colour litho) by European School

Statue of the goddess Uma at a shrine in Vietnam (Annam), 1907 (colour litho)
473491 Statue of the goddess Uma at a shrine in Vietnam (Annam), 1907 (colour litho) by European School, (20th century); Private Collection; (add.info.: Hindu goddess and consort of Shiva)

Tree with temples near Pekin, China, 1901 (colour litho) (see also 473476)
473483 Tree with temples near Pekin, China, 1901 (colour litho) (see also 473476) by European School, (20th century); Private Collection; (add.info)

Sequoiadendron giganteum (Mammoth tree) of California, 1901 (colour litho)
473481 Sequoiadendron giganteum (Mammoth tree) of California, 1901 (colour litho) by European School, (20th century); Private Collection; (add.info.: giant sequoia, giant redwood, Sierra redwood)

A Village in Annam (Vietnam), 1907 (colour litho)
473490 A Village in Annam (Vietnam), 1907 (colour litho) by European School, (20th century); Private Collection; (add.info.: At the time of the manufacture of this card)

The Maqui Festival in Annam (Vietnam), 1907 (colour litho)
473488 The Maqui Festival in Annam (Vietnam), 1907 (colour litho) by European School, (20th century); Private Collection; (add.info)

Cucumber Tree, South Africa, 1901 (colour litho)
473484 Cucumber Tree, South Africa, 1901 (colour litho) by European School, (20th century); Private Collection; (add.info)

The Tule Tree (Arbol del Tule), Oaxaca, Mexico, 1901 (colour litho)
473479 The Tule Tree (Arbol del Tule), Oaxaca, Mexico, 1901 (colour litho) by European School, (20th century); Private Collection; (add.info)

The 600 year old Linden tree at Schloss Augustusburg, Saxony, Germany, 1901 (colour litho)
473477 The 600 year old Linden tree at Schloss Augustusburg, Saxony, Germany, 1901 (colour litho) by European School, (20th century); Private Collection; (add.info)

Burmese Princess in the garden of her palace, 1909 (colour litho)
473637 Burmese Princess in the garden of her palace, 1909 (colour litho) by European School, (20th century); Private Collection; (add.info.: from a series of illustrations of life in Burma (Myanmar)

Vietnamese family holding a feast to honour a deceased member of the family on the verandah of their home
473489 Vietnamese family holding a feast to honour a deceased member of the family on the verandah of their home, 1907 (colour litho) by European School

A Baobab in Togo, 1901 (colour litho)
473480 A Baobab in Togo, 1901 (colour litho by European School, (20th century); Private Collection; (add.info.: illustration from a series of illustrations of Remarkable Trees)

Pagoda Tree, China, 1901 (colour litho) (see also 473483)
473476 Pagoda Tree, China, 1901 (colour litho) (see also 473483) by European School, (20th century); Private Collection; (add.info)

Self-Portrait (The Trade Card of Anthoine Jacquard). Creator: Antoine Jacquard
Self-Portrait (The Trade Card of Anthoine Jacquard)

Trade card for Frazer, Army Printer, Stationer and Bookbinder, 19th century. Creator: Anon
Trade card for Frazer, Army Printer, Stationer and Bookbinder, 19th century

Trade Card for Frazer, Army Printer, Stationer and Bookbinder, 19th century. Creator: Anon
Trade Card for Frazer, Army Printer, Stationer and Bookbinder, 19th century

Brazil, from Flags of All Nations, Series 1 (N9) for Allen & Ginter Cigarettes Brands, 1887

New Guatemala, from the City Flags series (N6) for Allen & Ginter Cigarettes Brands, 1887

Trade card for William Taylor, engraver, embosser and printer, 19th century

Saint Martha, Patron saint of Cafe workers and soft drink sellers, c. 1910 (colour litho)
488442 Saint Martha, Patron saint of Cafe workers and soft drink sellers, c.1910 (colour litho) by French School, (20th century); Private Collection; (add.info)

The Orient Express Railway Line from Paris to Constantinople, series on Great Railway Lines by Chocolat
488406 The Orient Express Railway Line from Paris to Constantinople, series on Great Railway Lines by Chocolat d'Aiguebelle, 1900-19 (colour litho) by French School

The Transcaucasian Railway Line from Batoum to Samarkand, from a series of promotional cards on Great Railway Lines
488454 The Transcaucasian Railway Line from Batoum to Samarkand, from a series of promotional cards on Great Railway Lines, produced by Chocolat d'Aiguebelle

St. Odo of Canterbury, Patron saint of dealers in antiques and old clothes, c. 1910 (colour litho)
488444 St. Odo of Canterbury, Patron saint of dealers in antiques and old clothes, c.1910 (colour litho) by French School

Saint Roch, Patron saint of plasterers, laundry workers and dogs, c. 1910 (colour litho)
488441 Saint Roch, Patron saint of plasterers, laundry workers and dogs, c.1910 (colour litho) by French School, (20th century); Private Collection; (add.info)

Galileo, a promotional card for Poulain chocolate with illustrations of Galileo's trial by the Inquisition
488391 Galileo, a promotional card for Poulain chocolate with illustrations of Galileo's trial by the Inquisition and his signature, c.1910 (colour lithograph) by French School

Galileo, front and reverse of a promotional card for Poulain chocolate with illustrations of Galileo's trial by
488390 Galileo, front and reverse of a promotional card for Poulain chocolate with illustrations of Galileo's trial by the Inquisition, his signature and an account of his life

Saint Medard, Patron Saint of Umbrella Sellers, c. 1910 (colour litho)
488443 Saint Medard, Patron Saint of Umbrella Sellers, c.1910 (colour litho) by French School, (20th century); Private Collection; (add.info)

The Orient Express Railway Line from Paris to Constantinople, series on Great Railway Lines by Chocolat
488407 The Orient Express Railway Line from Paris to Constantinople, series on Great Railway Lines by Chocolat d'Aiguebelle, 1900-19 (colour litho) by French School

The Railway Line from Constantinople to Mecca, from a series of promotional cards on Great Railway Lines
488455 The Railway Line from Constantinople to Mecca, from a series of promotional cards on Great Railway Lines, produced by Chocolat d'Aiguebelle, 1900-19 (colour litho) by French School

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"Exploring the Fascinating World of Trade Cards: A Glimpse into Advertising History" Step back in time with these captivating trade cards, offering a window into the advertising strategies and products of bygone eras. In 1885, American merchants used trade cards to promote Cocaine Toothache Drops, an astonishingly controversial product intended for both children and adults. This card serves as a reminder of how societal norms have evolved over time. Traveling further back to the early 1700s, we encounter an intriguing advertisement for Wills Coffee House. Created by an unknown artist, this trade card transports us to a bustling coffeehouse scene where patrons indulged in aromatic brews while engaging in lively conversations. Moving on to late 18th-century England, Samuel Neeles' engraving shop is showcased through a beautifully crafted line engraving trade card. This piece not only highlights Neeles' craftsmanship but also provides insight into the thriving artistic community along London's Strand. The advent of industrialization brought forth new inventions like sewing machines and oil stoves. In c1880 America, Crown Sewing Machines & Florence Oil Stoves were promoted through vibrant trade cards that captured attention and enticed potential customers. Perfumers also utilized this form of advertising; Sangwine's enchanting trade card showcases their exquisite fragrances through intricate engravings that transport viewers into a world filled with alluring scents. Henry Darwin's tailors shop in Birmingham takes center stage next—a testament to the importance placed on fashionable attire during the 19th century. T Underwood's artistry brings this trade card to life, enticing potential clients with visions of sartorial elegance. Thread manufacturers seized upon this marketing trend as well—Willimantic Thread's c1880 American merchants' trade card demonstrates how even everyday items could be transformed into objects of desire through clever design and promotion.