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Advertisment for Pears Soap, The Formula of British Conquest, Pears Soap in the Soudan
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Advertisment for Pears Soap, The Formula of British Conquest, Pears Soap in the Soudan
XJF437978 Advertisment for Pears Soap, The Formula of British Conquest, Pears Soap in the Soudan, 1884 (litho) by English School, (19th century); Private Collection; (add.info.: Pears soap was a pioneer in advertising and ran a series of imperialistic campaigns through the 1880-90s; This was published at the time of the Anglo-Sudan war; Pears soap is the best ; ); English, out of copyright
Media ID 12880922
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Camel Cleanliness Imperialist Marketing Promoting Promotion Sudanese Natives Sudan
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EDITORS COMMENTS
This black and white lithograph from the 19th century showcases an advertisement for Pears Soap, titled "The Formula of British Conquest, Pears Soap in the Soudan". The image captures the essence of Victorian imperialism as it depicts a group of Sudanese natives gathered around a camel, with a prominent display of Pears Soap in the foreground. Pears Soap was renowned for its innovative advertising campaigns during this era, and this particular print exemplifies their imperialistic approach. Published during the Anglo-Sudan war, it aimed to promote not only cleanliness but also British dominance over African territories. The composition evokes both curiosity and intrigue. The central focus on the soap suggests that it is not just an ordinary cleansing product but rather a symbol of power and control. The presence of native Sudanese people surrounding the camel signifies their subjugation under British colonial rule. While acknowledging that this artwork represents a dark chapter in history marked by exploitation and oppression, we must recognize its significance as a historical artifact. It serves as a reminder of how advertising can be used to perpetuate harmful ideologies while simultaneously reflecting societal attitudes prevalent at that time. As we analyze this piece today, let us remember to learn from our past mistakes and strive towards creating inclusive narratives that celebrate diversity rather than promoting inequality or cultural domination.
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