Le boar: Advertising chocolate Guerin Boutron, chromo 1910

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Le boar: Advertising chocolate Guerin Boutron, chromo 1910

JAB4119896 Le boar: Advertising chocolate Guerin Boutron, chromo 1910; (add.info.: Le boar: Advertising chocolate Guerin Boutron, chromo 1910); Photo ©Jaime Abecasis

Media ID 38276076

© ©Jaime Abecasis / Bridgeman Images

Abecasis Boar Bucheron Hoof Tree Trunk Years 1910 Years 10 Years Ten

EDITORS COMMENTS
This charming chromolithograph from 1910 features a whimsical scene of a boar dressed in human clothing, promoting Guerin Boutron chocolate. The boar is depicted standing next to a tree trunk, wearing a traditional bucheron costume complete with suspenders and a hat. Its hooves peek out from beneath the outfit, adding an element of humor to the image. The use of animals in advertising was common during this time period, as it added an element of playfulness and whimsy to products. In this case, the boar serves as a unique and eye-catching spokesperson for the delicious chocolate being advertised. The vibrant colors and intricate details of the chromolithograph showcase the skillful artistry that went into creating this piece. From the texture of the boar's fur to the delicate shading on its face, every aspect is meticulously rendered. Overall, this print captures a snapshot of early 20th-century advertising techniques and showcases how creativity knows no bounds when it comes to selling products. It serves as both a historical artifact and a delightful piece of art that can bring joy to any space it adorns.

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